What Motivates Users to Play Mobile Phone Games More?

The literature review suggests that a high quality of system and service, which mobile phone games should provide, appear to be a critical determinant of not only user satisfaction but also the motivation to spend more time and play more games. However, not many past studies in IS have shown much interest in the issues about the effects of the quality of system and service that mobile phone games provide for user satisfaction. Furthermore, there is little research about the relationship between user satisfaction and the motivation to play in the context of mobile phone games. Therefore, this study aims to examine: (1) the effects of the system quality or the service quality of mobile phone games on user satisfaction, (2) the relationship between user satisfaction and motivation to play more games. Structural Equation Modeling (SEM) was employed to analyze data collected through a survey. The results showed that the system quality and the service quality of mobiles games both have a positive impact on user satisfaction. A strong causal relationship between user satisfaction and motivation was also found.